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Campaigns & Execution

Marketo As a Marketing Automation Case Study

What’s a good way to understand how marketing automation works? Have a company explain how it successfully uses marketing automation software in its revenue generation process.

Better yet, how about hearing it directly from a leading marketing automation vendor? Marketo does exactly that – explaining in the embedded video below how they use their own SaaS to help drive their impressive growth.

Marketo’s Secret Sauce, Revealed is part 2 of Software Advice’s 3-part educational whiteboard session with Jon Miller, VP of Marketing at Marketo.

Enjoy.

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