In lieu of a single “How to” today, I’ve got 96 pages of them – in our Marketing Guidebook, which we’re now offering as a free downloadable PDF. The free marketing book includes a quick intro to 29 B2B sales & marketing subjects – everything from competitive positioning & branding to customer retention and ROI. …Read More
You know this prospect is a hot one. You’ve established the need, presented your value proposition, and she wants your product or service. And then BOOM, she’s gone like a cat up a tree. What happened? Sticker shock. Like coaxing a cat, overcoming sticker shock requires finesse. You’re going to have to be convincing so…Read More
If you’re reading this post, you’re probably like me — hungry for new opportunities, new ideas and the latest trends to improve your results and build your business. There’s a lot of terrific information out there – white papers, blogs, websites, podcasts, forums, experts, webinars, seminars, books, ebooks, roundtables, panels. Whew! By the time I’m…Read More
Welcome! We’re excited to share our experiences and hope you’ll find these tips to be valuable. In this blog, our team of consultants, marketers & executives will post tactical tips that we come across as we’re managing our businesses. We’ll ask our readers to respond with comments, other tips, even unrelated subjects if they’ll help other…Read More